How exceptional customer service can weather any storm - practical tips for Douglas Shire businesses
INDUSTRY UPDATE
Starting the year with the floods, and now with an unusually wet autumn that seems to go on and on, maintaining high spirits and exceptional customer service can seem like a daunting task. However, it's important to stay on top of our customer service game, particularly in these challenging times.
This summer season has tested us in ways we couldn't have anticipated. Yet, it's these moments that underscore the vital role of exceptional customer service. It's about more than just transactions; it's about creating a warm, welcoming environment that lifts spirits and fosters community.
Businesses in Port Douglas have a unique opportunity to turn these challenges into strengths. Our community is known for its warmth and resilience. By doubling down on our customer service efforts, we can continue to make Port Douglas a haven for both locals and visitors, rain or shine.
The impact of the weather has indeed been felt across the board, from retail to hospitality. However, I’d like to advise businesses not to lose sight of their most valuable asset—their relationship with customers. It's during tough times that kindness and understanding go the longest way. Small gestures of care and attention can turn a rainy day into a memorable experience for our customers.
Recognising the importance of maintaining a positive connection with customers, I suggest some practical tips and training ideas for businesses looking to elevate their service:
- Empathy Training: Conduct workshops focusing on empathy and active listening. Understanding and acknowledging a customer's feelings can create a more personalised and memorable service experience.
- Feedback Sessions: Regularly gather and review customer feedback with your team. This not only highlights areas for improvement but also motivates staff by sharing positive feedback and recognition of their hard work.
- Toolbox Talks: Start each day with a brief meeting to boost morale. A positive and motivated team is more likely to provide exceptional service. Share success stories and set daily goals to keep everyone focused and inspired (and it’s also a good way to cover off on your compliance training).
- Training on Local Knowledge: Ensure your staff are well-versed in local attractions. Customers will appreciate the added value of recommendations and insights from locals.
Our teams are the front line of our businesses. Keeping their spirits up is crucial. A motivated, happy team naturally provides better service, creating a positive feedback loop that benefits everyone.
Phoebe Kitto is director of HR Dynamics, a celebrated guest speaker and a regular panellist in many business forums.